Rodolphe Menegaux, investment director at XAnge, said: "Online marketing is a targeted sector for investment through our multi-corporate venture fund."
Tag Commander, a France-based provider of digital marketing services, has raised €1.5m ($2m) from XAnge Private Equity, which invests on behalf of France’s main postal service, and three business angels.
The angels included Thierry Petit from Showroomprivé and Patrick Robin from 24h00.fr.
Founded in October 2010, Tag Commander has more than 80 clients, including Auchan, Boulanger, CDiscount, Fnac.com, La Redoute, Bouygues Telecom, Air France/KLM, Europcar, Match.Com, Groupalia (ESP) and Décathlon, of which 25% are international.
Rodolphe Menegaux, investment director at…
