WPP is joined backing the US-based television and video analytics company by venture firms Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures.

UK-based communications company WPP has helped US-based television and video analytics company Ace Metrix raise $8m on May 29.

WPP was joined by venture firms Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures as investors in the company.

In 2010 Ace Metrix raised $2.2m, according to a regulatory filing. In December 2009, Ace Metrix raised $6m in a series B round from venture capital firms Leapfrog Ventures, Palomar Ventures and Hummer Winblad Venture Partners and before that had raised…