Madhouse is expanding its mobile advertising service from China to India, as WPP makes an undisclosed investment.
China-based mobile advertising network Madhouse officially launched its service in the Indian market last Tuesday, while disclosing that UK-based media communications corporation WPP will act as a partner in India, taking a stake in Madhouse.
Ranjan Kapur, country manager for India at WPP, said: "Digital Media is evolving and innovating at a very fast pace in India where especially mobile and handheld devices are poised to play a larger role in marketing communications. Madhouse India will help us build a…
