The corporate venturing strategy of UK-based communications services group WPP was handed a big win last year when it sold US-based social marketing company Buddy Media to US-based cloud technology company Salesforce for $745m.
Mark Read, chief executive of WPP Digital, said 32% of WPP’s portfolio was digital, adding “one of the things we are most proud of” was coming seventh in a recent PaidContent survey of the world’s most powerful digital media companies.
Both Read and WPP chief executive…
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