"Entrepreneurs are waking up to the many distinct strategic advantages that CVC investors are increasingly bringing to the deal table."
When NBCUniversal needed to get young viewers to tune into the 2016 Olympics in Rio this summer, it turned to BuzzFeed, the social media-driven media company in which it had invested $200m a year earlier. NBCUniversal knew the millennial audience – and the lucrative advertising dollars that follow them – would be key to achieving its aggressive advertising goals.
The challenge? NBCUniversal’s most popular shows draw viewers in their 30s, 40s and beyond. Conversely, more than half of BuzzFeed’s audience…
