The WME-backed television data and content manager raised the money in a Eminence Capital-led round that took its overall funding to at least $110m.
Whip Media Group, a US-based television content management platform that counts talent agency William Morris Endeavor (WME) as an investor, secured $50m yesterday through a series D round.
Asset management firm Eminence Capital led the round, which included Raine Ventures, the venture capital arm of merchant bank Raine Group.
Formed in October 2019 through TV analytics provider TV Time’s acquisition of media content monetisation service Mediamorph, Whip Media maintains both platforms in addition to TheTVDB, an online database that…