IDG Capital Partners, the corporate venturing unit of media technology and research firm IDG, has invested a reported $4m into China-based WeiPass.

IDG Capital Partners, the corporate venturing unit of media technology and research firm IDG, has invested a reported $4m into China-based WeiPass, a company that has developed what is called an ‘appcessory’ for small business customer relationship management.

WeiPass is a combination of a hand-held gadget and software application platform that offers participating retailers the ability to scan QR codes from the WeiPass app in a user’ smartphone. Merchants are attracted to the app because it means they can easily…