China-based marketing services provider Weimob has raised RMB500m ($79m) in a series C round led by aviation conglomerate HNA, China Money Network reported today.

Founded in 2013, Weimob helps businesses establish e-commerce offerings on social network WeChat, offering development, operation, training and promotional services. The company claims to have more than a million clients across a range of sectors such as tourism and healthcare.

In April 2015, packaged food manufacturer Jinzi Ham led a $24.2m series B round for Weimob,…