Break maker's Batch Ventures will announce our second investment later this month.
Warburtons, the UK’s largest bread maker, has agreed its first corporate venturing deal since partnering with innovation agency Mission Ventures.
Warburtons has invested a six-figure amount in UK-based biscuit producer Artful Baker through its Batch Ventures fund.
Paddy Willis, founder of Mission Ventures, said: “Paul [Rostand, CEO,] and his team at The Artful Baker have proven their ability to make high-quality products. Batch Ventures is pioneering a new approach to corporate venturing and the combined experience of our team of…