The automotive e-commerce platform, which counts AutoNation among its investors, is set to raise up to $319m when it floats, at a valuation exceeding $1.9bn.

Vroom, the online automotive marketplace backed by car dealer owner AutoNation, set the terms for its initial public offering on Monday and would raise nearly $319m at the top of its range.

The offering is set to consist of 18.75 million shares being issued on the Nasdaq Global Select Market priced between $15 and $17 per share. A $17 price would value the company at $1.91bn.

Vroom runs an e-commerce platform enabling users to buy reconditioned cars from a range…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.