Point-of-sale marketing data provider Bridg has raised $11m in a Morpheus Ventures-led series B round that included Visa.
Bridg, a US-based developer of marketing software for retailers and restaurants, received $11m yesterday in a series B round featuring payment services firm Visa.
The round was led by Morpheus Ventures and included fellow venture capital firm March Capital Partners and growth capital firm NextEquity Partners.
Founded in 2012 as Ecinity, Bridg provides point-of-sale data systems for shops and restaurants to generate information that can help the brick-and-mortar companies market to their customers more effectively.
The company raised $570,000 in…
