Vipshop will pay $34m for a stake in flash sales site Showroomprive, which is seeking $339m in a Paris IPO.
France-based e-commerce company Showroomprive is looking to raise up to €298 ($339m) in an initial public offering, with China-based online discount retailer Vipshop to buy another $34m of shares.
Showroomprive intends to float on Euronext Paris at a price between €19.50 and €26.30 per share. The company will issue €50m of new shares while the rest will be sold by existing investors Accel Partners and Kilwa Investment.
Founded in 2006, Showroomprive runs an online flash sales site that offers members…