Comcast and Clark Construction, both backers of video monetisation platform ViewLift's parent company, SnagFilms, are among the investors in its first external round.
ViewLift, the US-based developer of a video content distribution and monetisation platform, has closed an $8m funding round featuring Clark Ventures, the corporate venturing subsidiary of construction firm Clark Construction Group.
Weekapaug Partners, New Enterprise Associates (NEA) and Revolution were also among the participants in the round, as were angel investors Robert Hisaoka and Ted Leonsis. Comcast Ventures, the corporate venturing arm of mass media group Comcast, is also listed as an investor.
ViewLift spun out of SnagFilms, the US-based operator of an online streaming and platform for independent films, in 2015. It has built a platform that businesses such as media companies, sports leagues or education providers can use to distribute and monetise their content through over-the-top video apps.
The funding is the first to be disclosed for ViewLift. SnagFilms has so far raised $25.5m in debt and equity from backers including Clark, NEA, Leonisis, Knight Foundation and Comcast.