Live media event organiser DigiTour has reportedly raised approximately $10m in a round backed by Viacom, which has also secured a board seat.
DigiTour Media, a US-based promoter of events for social media celebrities, has secured series A funding from a consortium of investors including media company Viacom, Variety has reported.
The round is sized at approximately $10m, according to a Variety source who also named boutique bank LionTree and venture capital firm Slow Ventures as backers.
Founded in 2010, DigiTour organises live events across the world featuring celebrities from online media platforms such as YouTube and Vine. Viacom will take a seat…
