The on-demand urban transit system has closed $70m in a Hearst-backed series C round, and plans to raise a further $30m before it closes.

US-based transit services provider Via closed $70m in series C funding from investors including media group Hearst yesterday and plans to raise another $30m in the next few weeks.

The round is being led by Pitango Growth, a fund managed by venture capital firm Pitango, and includes Poalim Capital Markets, C4 Ventures, Ervington Investments and 83North. Hearst participated through its corporate venturing vehicle, Hearst Ventures.

Founded in 2012, Via operates an on-demand transport system that matches users looking to make…