Hip hop media company Mass Appeal has secured $6m in a series A round led by UMG that included Evolution Media, MediaLink and Macro.
Record company Universal Music Group (UMG) has led a $6m series A round for US-based hip hop culture-focused media company Mass Appeal, Billboard has reported.
Evolution Media also invested in the round, as did media company Macro, media consultancy MediaLink, investment funds Raintree Ventures and White Owl Capital, angel investor Karen Lauder, and rapper and entrepreneur Nasir ‘Nas’ Jones.
Mass Appeal existed as a graffiti zine from 1996 to its closure in 2008, before Nas invested a six figure amount…
