Unilever, a UK/Netherlands-based consumer products company, has launched “Go Global”, a partnering programme and prize competition for digital marketing startups. Unilever, although not committed to investing any equity in the startups, is offering US$100,000 in cash, mentorship, and in-kind services in exchange for a customised digital marketing pilot in the area of content, mobile, or connected devices.
Olivier Garel, managing director, Unilever Ventures, said: “We are seeing a lot of really exciting digital marketing businesses, which – with the right…