Marketing and analytics platform Unified has now raised $54m in total equity and debt following a series B round backed by Advance Publications and iHeartMedia.
US-based marketing and analytics technology provider Unified raised $30m yesterday in a series B round led by mass media corporation iHeartMedia that also featured publishing conglomerate Advance Publications.
Venture capital firms Upfront Ventures and Foundry Group also contributed to the round, while Silicon Valley Bank (SVB) provided an additional $10m in debt financing.
Unified operates a real-time marketing platform equipped with social media advertising, analytics software and engagement tools. The company will use the money to continue development of its…
