Uber will incoporate the Vayner/RSE-backed online alcohol retailer into its ever growing on-demand consumer product delivery offering.
Vayner/RSE, the venture capital firm backed by creative agency VaynerMedia, is set to exit US-based alcohol delivery service Drizly, which agreed yesterday to be bought by ride hailing service Uber for $1.1bn.
Drizly operates an e-commerce platform that offers beer wine and spirits to customers in 1,400 towns and cities through partnerships with local shops, allowing users to schedule delivery. It will operate as a subsidiary of Uber once the transaction closes.
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