The SingTel-backed digital advertising company has cut the range of its forthcoming initial public offering from $11-$13 to $7-$8.

US-based digital advertising platform TubeMogul cut the projected range of its initial public offering yesterday and will now seek to raise up to $50m.

TubeMogul initially filed for the IPO in March, targeting $75m. It later set the range at which it would sell 6.25 million shares at $11-$13, which would have generated proceeds of $68.8m to $81.3m, but has reduced this to $7-$8, which will give it proceeds of between $43.7m and $50m.

Investors in TubeMogul include…