The venture firm of Google chairman Eric Schmidt is joined by First Round Capital, Greycroft and others backing the joke website.

True Ventures, the venture firm of Google chairman Eric Schmidt, has reportedly helped jokes website 9Gag, raise $2.8m.

The round to back 9Gag was also backed on April 9 by venture firms First Round Capital, Greycroft, Freeestyle, and Dave McClure, the founder of 500 Startups, according to news provider Startup Grind.