Yahoo Japan has exited the customer intelligence software provider in an acquisition of undisclosed size by TransUnion following more than $78m in funding.
Customer intelligence provider TransUnion purchased Signal, a US-based marketing technology developer backed by internet company Yahoo Japan, for an undisclosed amount on Monday.
Founded in 2010 as OneTag before later rebranding to BrightTag, Signal has developed a data-driven software platform that helps businesses tailor their marketing efforts and branding messages for different customer groups.
TransUnion will use Signal’s technology to ramp up its digital marketing products. It had already acquired another data-infused marketing startup, TruSignal, in May 2019, having invested…
