Salesforce Ventures has invested in Traction Guest, developer of a digital corporate sign-in system, as part of its series A round.
Traction Guest, a Canada-based developer of smart visitor-management systems, has closed a $13m series A round that included Salesforce Ventures, the corporate venturing subsidiary of customer relationship management software producer Salesforce.
Venture capital firm Bessemer Venture Partners led the round. Traction Guest was one of four Canadian companies to have received an undisclosed amount from Salesforce’s Canada Trailblazer Fund when it was launched in May 2018.
Founded in 2015, Traction Guest has created a system that helps businesses manage…
