Sequoia China led a $17.6m round for lift advertising network Tikin Media, whose early investors reportedly include several corporates.
Tikin Media, a China-based advertising display service backed by corporates Baidu, BAIC, Ping An and Beijing Shiji Beiguang Advertising, has raised RMB120m ($17.6m) in series A-plus funding, China Money Network has reported.
Venture capital firm Sequoia Capital China led the round, investing alongside VC group IDG Capital. The reportedly round followed a $3.8m investment by Baidu Ventures, a corporate venturing subsidiary of internet group Baidu, in November 2017.
Tikin operates a service whereby advertising is installed on screens in lifts.…
