Salesforce Ventures and MassMutual Ventures both invested in the financial services CRM software producer as part of a Wavecrest Growth-led round.
Canada-based cloud sales software developer Tier1CRM has received $34m in a round featuring subsidiaries of enterprise software provider Salesforce and insurance firm Massachusetts Mutual Life Insurance.
Private equity firm Wavecrest Growth Partners led the round, and the corporates participated through their respective corporate venturing vehicles, Salesforce Ventures and MassMutual Ventures.
Founded in 2008, Tier1 has developed cloud-based customer relationship management (CRM) software, helping investment banks, investment managers, and sales and trading desks foster ties with their clients.
The funding will…