SAP-backed Sapphire Ventures will exit the ticketing technology platform through an acquisition that will expand music recommendation service Pandora's product offering.
US-based online event ticketing technology provider Ticketfly agreed to a $450m acquisition by music discovery platform Pandora yesterday in a deal that will enable corporate-backed venture capital firm Sapphire Ventures to exit.
Ticketfly began life in 2008 as an online ticket sales site and has since expanded its core business by adding a curated event function that recommends events to users. It sold 16 million tickets in 2014 to a total of more than 90,000 live events.
In addition, the…
