Big consumer packaged goods companies need to step up M&A activity to stay relevant in the face of competition from smaller, younger brands
It is no secret that the largest, oldest consumer packaged goods (CPG) brands have not innovated at the pace they should have. New CircleUp data released here illustrates how big brands have fallen behind. Pepsi soda, KitKat bars, and Clorox cleaner are decades, near-centuries old, and still have largely unchanged formulas. Just imagine if giants in other industries changed at a similarly slow rate – we might still be using clunky Newton computers and dial-up phones.
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