Singular, a US-based developer of mobile marketing analytics technology, closed a $15m series A round yesterday featuring Telstra Ventures, the investment arm of Australia-headquartered telecommunications company Telstra.

The round was also backed by General Catalyst Partners, the venture capital firm that provided $5m in seed funding for Singular in 2014, as well as Translink Capital and KDWC Ventures.

Singular’s mobile analytics platform connects different sources of data that were previously unlinked, eliminating the need for multiple software development kits in…