The marketing data software provider increased its overall funding to $50m in a series B round featuring returning investor Telstra Ventures.

US-based marketing analytics platform developer Singular has completed a $30m series B round led by venture capital firm Norwest Venture Partners (NVP) that included telecommunications company Telstra.

VC fund Thomvest Ventures and VC firms General Catalyst, Method Capital and Translink Capital also participated in the round, with Telstra investing through its Telstra Ventures subsidiary. NVP partner Scott Beechuk will join Singular’s board of directors.

Singular provides marketing intelligence software that brings together marketing data from a variety of sources, including…