An investment holding company of India-based conglomerate Tata Group and media entrepreneur Robert Sillerman have backed the first fund of US and Netherlands-based information and measurement group Nielsen’s corporate venturing unit.
Apex Investments, a Mauritius-based subsidiary of Tata Industries, which invests in new and high-technology businesses for Tata, invested $5m in the Nielsen fund, Pereg Ventures, as part of its planned $50m fundraising drive, according to a person familiar with the fundraising.
Sillerman, who is also investing $5m…
