Taboola acquired the Comcast and Tribune-backed marketing software company in order to include advertisements alongside its current content discovery platform.
US-based advertising software producer Perfect Market has been acquired by content discovery platform Taboola for an undisclosed fee, giving an exit to media corporation Tribune and cable service provider Comcast.
Following the acquisition, Taboola’s content discovery platform, used on content throughout the web, will now move into product recommendations with the launch of a new product, Taboola-X, and Taboola will now include advertisements alongside its content promotions.
Perfect Market had raised just over $30m in funding since spinning out of…
