SurveyMonkey swings to $68m GetFeedback purchase

Aug 8, 2019 • Jack Hammond

SurveyMonkey has acquired the Campaign Monitor-owned online enterprise survey provider in a $68m deal that will give equity to Salesforce Ventures.

Online survey management platform SurveyMonkey has agreed to acquire US-based online survey service GetFeedback in a $68m deal that will give an equity consideration to enterprise software producer Salesforce’s investment arm, Salesforce Ventures.

The price consists of cash and equity. GetFeedback was acquired by marketing platform Campaign Monitor in 2014 but Salesforce Ventures, also an investor in SurveyMonkey, apparently retained a stake.

Founded in 2013, GetFeedback has developed an online tool that is available for the Salesforce platform, and…

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