Ada, a digital advertising technology spinout from Axiata, has received $20m in a strategic investment by Sumitomo.
Diversified conglomerate Sumitomo has invested $20m in Ada, a Malaysia-based digital advertising spinoff from Axiata Digital, itself a subsidiary of telecommunications firm Axiata.
Ada offers a unified digital marketing offering that combines programmatic advertising technology and marketing data and analytics for customers in nine Asian markets, harnessing consumer analytics sourced from its data management platform, Xact.
In addition to providing cash, Sumitomo will supply technology that will enhance Xact, along with its expertise in affiliate marketing and digital advertising. The…
