CRM forecasting software provider Node has been purchased having raised $37m from investors including MS&AD Insurance, Gree, Recruit and JetBlue.

Customer experience technology producer SugarCRM bought US-based customer relationship management software developer Node on Monday for an undisclosed amount, enabling corporates Recruit Holdings, MS&AD Insurance, Gree and JetBlue to exit.

Node has created a software platform that applies artificial intelligence to customer relationship management (CRM) data to help clients predict outcomes in use-cases such as sales, marketing, customer engagement and event management.

SugarCRM plans to exploit Node’s assets to add forecasting to its customer experience offering. Node had raised more…