veteran broadcaster Peter Bazalgette joins Mirriad as chairman as company closes round with STV Group backing.
UK-listed television company STV Group has joined the investment consortium backing Mirriad, which adds advertising into programmes and has hired veteran broadcaster Peter Bazalgette (pictured) as chairman.
STV and venture capital firm Oxford Capital Partners made the investment as part of the company’s third round of funding.
Anmar Kawash, chief operating officer at STV, said: "STV is both a content maker and a national broadcaster offering solutions to advertisers and Mirriad’s products and processes provide an innovative way of…