StreetTeam, which lets brands recruit users to advertise their products, has added Universal Music Group and Saatchi to its shareholders.
UK-based marketing company StreetTeam has closed a $10m funding round featuring record label Universal Music Group and Saatchinvest, the investment unit of advertising firm M&C Saatchi, TechCrunch reported yesterday.
The round was co-led by Kindred Capital, Frontline Ventures and Backed. Angel investor Peter Davies also contributed money to the round, which included the conversion of a convertible note.
StreetTeam operates a platform that lets brands recruit users, dubbed ambassadors, to market and sell event tickets to friends by providing incentives…
