The AI-based customer analytics software developer, which counts Tencent as an investor, has increased its series B round to $29m and its overall funding to almost $40m.

Stratifyd, a US-based customer data analytics software provider backed by internet group Tencent, has extended its series B round to $29m according to a regulatory filing.

The company announced in October 2018 that it had raised $25m for the round, from growth equity firm Georgian Partners and undisclosed existing investors. A regulatory filing the same month indicated it had secured $20m of a targeted $25m from three investors.

Founded in 2015, Stratifyd has developed a software platform that uses…