Myntra will invest up to $1m in graduates of the incubator, which is the first to be launched by an India-based e-commerce company.
Myntra, the India-based e-commerce company recently acquired by Flipkart, is set to launch a fashion incubator in partnership with its new parent company, Times of India has reported.
Up to 20 startups ae set to pass through the incubator in July, with between three and five brands to be selected by Myntra each year for sale both online and offline. Myntra will also seek to invest up to $1m in the better performing startups in return for an equity stake.
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