Sprinklr Japan, a regional spin-out of the social media management company, has launched with $8.4m of funding from backers including Recruit and Piped Bits.

Sprinklr, a US-based developer of social media management technology for businesses, has launched a Japan-based spin-out called Sprinklr Japan with ¥1bn ($8.4m) of funding from other corporate investors.

The capital was provided by Piped Bits, a media and e-commerce strategy company that will be Sprinklr Japan’s lead investor, human resources provider Recruit and venture capital firm Suneight.

The launch of the subsidiary follows the $46m raised by Sprinklr from Intel Capital, Battery Ventures and Iconiq Capital at a $1bn valuation…