The Intel-backed customer experience platform developer was valued at $2.7bn in an investment secured alongside $150m in convertible securities.

Private equity firm Hellman & Friedman invested $200m in Sprinklr, a US-based marketing software provider backed by semiconductor and data technology producer Intel, at a $2.7bn valuation yesterday.

The equity funding was raised together with $150m in convertible securities from Sixth Street Growth, a growth equity vehicle for investment firm Sixth Street. It came in the wake of $239m in earlier funding.

Sprinklr has created a customer experience management platform that helps enterprises’ customer-facing staff members interact with customers in…

Robert Lavine

Robert Lavine is special features editor for Global Venturing.