The Alphabet-backed fashion e-commerce platform has now raised near to $100m altogether, securing $65m in a round led by Fidelity.

Financial services group Fidelity has led a $65m funding round for Spring, a US-based mobile commerce platform backed by internet and technology group Alphabet, Recode reported on Friday.

The round also featured Groupe Arnault, the investment firm that owns luxury goods producer LVMH, as well as venture capital firms Thrive Capital and Box Group.

Founded in 2013, Spring runs an app-based e-commerce business that sells more than 200,000 fashion, beauty and lifestyle products spanning more than 1,500 brands to a…