Spredfast has bought social marketing platform developer Shoutlet, which had raised almost $30m in financing, giving insurer American Family an exit.
Insurance provider American Family exited US-based online marketing technology company Shoutlet yesterday when it was acquired by social media marketing platform Spredfast for an undisclosed sum.
Founded in 2004, Shoutlet operates a cloud-based platform through which companies can connect with customers and prospective clients. The platform is used by brands such as retail chain Best Buy, camera maker Canon and conglomerate 3M.
American Family led Shoutlet’s $6m series B round in December 2010, investing alongside Origin Ventures and Leo…
