Soundtrack Your Brand, a Sweden-based business-to-business music streaming platform, raised $22m on Friday from a consortium that featured telecommunications firm TeliaSonera.
The round was co-led by Industrifonden, the investment arm of Sweden’s government, and venture capital firm Balderton Capital. It included HMP, the family office of clothing retailer H&M’s owners, the Persson family, as well as Northzone, Creandum and angel investors Stefan Blom and Jörg Mohaup.
Spun out of Spotify in 2013, Soundtrack Your Brand combines data analytics technology with human…
