The retail marketing software provider has now raised $32m altogether, securing funding in a series B round backed by returning investor Sonae IM.
UK-based retail marketing software producer Ometria has secured $21m in series B funding from investors including Sonae IM, the corporate venture capital vehicle for telecommunications and retail technology provider Sonae.
The round was led by investment firm Octopus Ventures and included Summit Action, Samos Investments, Adjuvo and 10 angel investors identified as existing backers.
Ometria has built a software platform that helps retailers ensure their marketing communications are effective and do not overload customers with what they may regard as…
