Softline Venture Partners, the corporate venturing unit of the Softline Group, launches e-commerce focused spin-off, Videobaker.
Softline Venture Partners, the venture arm of the Softline Group, a Russia-based software licensing company, last week launched its e-commerce focused spin-off, Videobaker. This article was written by our syndication partners for Russia at East-West Digital News.
The startup, which actually launched its offer on the market a few weeks ago, offers integrated video services to online retail outlets and brands in order to boost their conversion rates, enabling shoppers to take a close look at products that interest them.
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