SoftBank Vision Fund led a GV-backed series C round for consumer goods producer Brandless that valued it at more than $500m.

Telecommunications and internet group SoftBank’s Vision Fund led a $240m series C round for US-based consumer product manufacturer Brandless yesterday that valued it at just over $500m according to Bloomberg.

GV, a corporate venture capital subsidiary of internet technology group Alphabet, also took part in the round, as did venture capital firms New Enterprise Associates (NEA), Redpoint Ventures and Sherpa Capital.

Brandless produces and sells a range of some 300 consumer items including organic foods, household cleaning products, cosmetics and…