A $15m Softbank-led round has taken the online jewellery designer and distributor to $32.5m in total funding

SoftBank Capital, the corporate venturing arm of telecommunications company Softbank, has led a $15m series C round for US-based online jewellery retailer Chloe + Isabel.

SoftBank was joined by General Catalyst Partners, First Round, Forerunner Ventures and Floodgate. Chloe + Isabel raised $17.5m across three rounds between 2011 and 2013, with past investors including General Catalyst, First Round, Floodgate, Founder Collective and several private investors.

The company sells its products through a network of merchandisers it equips with the products,…