Vurb, a contextualised search app that had raised $10m from backers including Tencent, is set to be acquired by Snapchat in a 75-25 stock-cash deal.

Messaging platform Snapchat is set to acquire US-based services search app Vurb in a deal worth about $110m that will provide an exit to internet company Tencent, The Information reported yesterday.

Founded in 2011, Vurb provides a search app that aggregates and contextualises content, services and community recommendations in a single place, allowing users to save time on toggling between a range of apps when deciding on a service or buying a product.

Vurb added a messaging feature to the…