The messaging platform has selected the first nine participants in its accelerator, with each set to receive $150,000 in equity funding.

Yellow, the startup accelerator run by US-headquartered messaging platform developer Snap, has chosen its first nine participants, TechCrunch has reported.

Launched in May 2018, Yellow, provides $150,000 in funding for each startup, taking a 7% to 10% stake according to TechCrunch. It offers mentorship, commercial support and office space, and targets startups operating in the digital content and storytelling realm.

The US-based participants include fitness bootcamp operator ConBody, wedding video distribution and services platform Love Stories TV, body-positive lifestyle brand…