Intel-backed marketing analytics developer SmartZip has attracted $12m in debt financing led by a subsidiary of financial services firm Orix USA.
SmartZip, a US-based predictive marketing analytics platform backed by chip maker Intel’s corporate venturing arm Intel Capital, has secured $12m in debt financing led by financial services firm Orix USA.
Orix conducted the transaction through its investment subsidiary, Orix Growth Capital.
Founded in 2008, SmartZip operates a predictive marketing platform aimed at the real estate sector. The capital injection will allow SmartZip to roll out its latest product, SphereTargeting, which is specifically aimed at generating repeat business.
The company also…
